1-Page vs. 2-Page Checkout – Decide Carefully, Increasing Revenue Successfully

If you have a nicely designed website and a good layout of high quality products, you should make sure that your checkout process is also easy and convenient for the buyers, as due to high competition in the market – buyers are more or less, always having a second thought about to buy or not to buy. If the checkout process is long, tiring and time-consuming, they will not think twice before abandoning the purchase or postponing the buy. Various studies have shown that the checkout process has a great impact on the sales and even though percentage wise, it might seem low, revenue wise, it can make a great difference in your profits. It is true, however, that for different sites, product base, target audience and the nature of the business, the checkout processes differ in terms of the kind of success rate it brings to the platter, the 2-page checkout page, has been the traditional winners among the buyers and the business owners for long. However, the recent introduction of the 1-page checkout process has changed all that and many people perceive it to be a better checkout process to be integrated with their shopping cart and ecommerce site. And, hence the war between 1-page vs. 2-page checkout began. Sam Schwartz is one of the internet marketing and web designing pioneers, who knows basically everything you can think of when it comes to the internet business and ideology and through his experience, expertise, skills and research, he has been able to understand and identify, that for which business and niche, what kind of checkout process would be best and yield results.

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One thing that the website owner needs to keep in mind is that the checkout process should be hassle free and must be as easy as it can be for the buyers. This will help the buyers to go seamlessly through the buying process, without getting irritated to have to fill in too many forms and pass through too many tabs. It is not only irritating but can be highly time-consuming as well and this is where, many of the buyers who are the first-time buyers of your products, might get a negative impression or vibes and might abandon the purchase. 2-page checkout process has so far never failed to yield the results for the owners but the recent introduction of 1-page checkout process, which is generally similar to the 2-page checkout, just that the 2-pages are integrated into the one and on one side the billing address is to be filled while on the other side, card details need to be given. Many sites go for integrating both the options and then on the basis of the results available after a considerable amount of transactions has taken place, one of the methods is chosen for permanent installation. 1-page vs. 2-page checkout is not actually a competition as to which process is better – it is about the comparison as to which one would work better for you. Sam Schwartz understands the key points and benefits of each of these checkout processes and ensures that he installs and integrates the checkout process that is suitable for your business and for your customers. If needed, he would even go for a trial run of both the checkout processes to be doubly sure about the perception of which process is better and the result of that evaluation would decide the future course.

1-Page vs. 2-Page Checkout – Decide Carefully, Increasing Revenue Successfully

1-Page vs. 2-Page Checkout – Decide Carefully, Increasing Revenue Successfully

Sam Schwartz and his team will ensure that the checkout process is as visual as possible so that the buyers do not get confused as to which step to follow next and are always aware of how many more steps are left to complete the process because of the visually identifiable tabs that directs the process. At the product pages, checkout buttons are embedded in such a way that the consumers do not have to search hard for it as most of the consumers these days are in a hurry. Wasting time to find out as to where to get started can be a problem. It is seen that giving the option to continue shopping at the checkout page has helped in increasing the revenue considerably. Giving the option to register at the site after the checkout has proved to be a decision worthy of making and make sure that continue shopping and checkout buttons are of different colors, so that consumers do not get confused. Make sure that the customer has the links to FAQs, return policy and so on nearby and around checkout process – it adds credibility and allow users to print or email their receipt and cart content or add their cart content to wishlist. Sam Schwartz includes all these attributes and much more at your site, so that the customers are at ease while shopping at your site and do not have to bear the burden of long tiring and laborious checkout and form filling process. If you are making an eCommerce site and have conflict between 1-page vs. 2-page checkout, then Sam Schwartz can help you decide which one will work for you and help your customers to shop hassle free, always.

It is very important that before the checkout, the customers are allowed to preview their order which contains optimized details about payment, shipping fees, product details ordered, discount availed and so on. It will help the customer to be sure of what they are buying and also will avoid hassles later on, just in case. Sam Schwartz and his team know what 1-page vs 2-page checkout means and will help you identify the best checkout process for you.

1-Page vs. 2-Page Checkout – Decide Carefully, Increasing Revenue Successfully