On-Page and Off-Page SEO – Fundamental Requirement For Online Success
Developing a site is not enough as you need to make sure that your site is also ranked at the top of the search engine pages. If your site is beautifully designed and developed, yet is buried deep under the search engine results and sitting beneath your competitors, do not expect any revenue, sales or leads. It’s not going to happen. To make sure that something like this does not happen with your site, you have to do on-page SEO first to your site and then focus on on-page and off-page SEO. Sam Schwartz is one of the pioneers in the field of search engine marketing, with over a couple of decades of experience and backed by experienced SEO specialists in his team and the best part is that he and his team does everything for you, starting from designing and developing your site to the on-page and off-page SEO. Thus, it would be a one-stop junction for you when it comes to online business. There are many other services he provides and you can go through the rest of the site to know more about it. In this article, we will focus on the different aspects of on-page and off-page SEO and how it can affect your business.
SEO stands for search engine optimization and it is a general term that encompasses all the processes and techniques that are exercised to optimize your site according to the algorithms of the search engines, so that your site is at the top of the search engine results. Without the SEO, your site would be nowhere to be seen and thus, all the money, time and effort you put into designing and developing your site to get business from the internet, go in vain. On-Page and off-page SEO aim at the one and the same thing i.e. to increase visibility, SERPs, traffic and web presence but are done differently. As the name suggests, on-page SEO is a process that is implemented internally at the website and off-page SEO is a group of processes implemented elsewhere, where I will come later on. Sam Schwartz and his team are experts at implementing both these processes accurately, strategically and successfully to ensure that the results are achieved in a short period of time, always. On-page SEO basically starts with keyword research and selection and from there moves on to meta description tag, URL structure, ALT tags, content, keyword density, site maps, robot.txt installation, usability of the site, tracking targeted keywords, internal link building strategy and so on. The speed at which the site loads is also an important factor these days. Make sure that your site is filled with fresh, crisp, original and informative content related to your niche and is regularly updated as the SEO content plays the most important role in the search engine marketing and Sam Schwartz and his team provides just the kind of SEO content you require, taking care of keyword density, prominence and research.
Sam Schwartz believes that SEO is the single most important factor that can contribute heavily and astronomically in increasing your revenue and accelerating your business’ growth. There are, however, two ways the off-page SEO is perceived and implemented, which can be classified into, Black Hat SEO and White Hat SEO. Black Hat SEO is something that Sam Schwartz and his team simply disapprove of and never implements, endorses or encourages its followers. This is because the processes under the black hat methods are not liked nor endorsed by the search engines and the websites following it, witnesses blacklist or even stands the chances of being removed from the search engine results. This is something neither you will want nor neither Sam Schwartz will allow to happen to his clients. White Hat SEO techniques or what is known as off-page SEO and consists of three main categories namely, link building, social media marketing and social bookmarking. All these aspects are very important for the site’s growth and when properly followed and implemented all the process that belongs to its sub-categories, you can be sure of getting high organic traffic, loads of leads, visibility, enhanced web presence and higher ranks in the search engine results. Of the on-page and off-page SEO, off-page SEO holds a slightly more value because this is where the competition is.
Off-page SEO consists of many processes and many new techniques are being innovated and practiced these days but few of the vital and the basic techniques and processes are article submissions, links in high PR blogs, blog comments, forum posting, link wheels, social bookmarking, social media marketing, guest posting and so on. Off-page SEO basically aims at generating organic link structure outside of the site at different places that have high authority and these links at high traffic zone then link back to your site, thereby increasing traffic to your website, you authority on the internet, better impression on the search engines and higher ranks eventually. It is not easy to do on-page and off-page SEO all by yourself, especially if you are new to the internet world and web development and marketing and this is where I and my team comes in. Sam Schwartz has helped hundreds of businesses to flourish online and enhance their web presence in a way that has increased their revenue and profits manifolds. You can expect the same results with your site as we, with our years of experience and updated knowledge of the search engine marketing and optimization, assure you of planning result oriented SEO strategy for your site without burning a hole in your pocket.